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Welcome to the new beauty without irony website

Beauty without Irony wants to become a place where lovers of true beauty and haters of hypocrisy and hypes come together -although we don’t really do hate, since we prefer to focus on the positive at all times.

Do you want to make the world a more beautiful place? Do you have something amazing to show, or do you know an artist who would fit perfectly in our online art collective? Please let us know and meanwhile, get inspired by what you see here.

When I started art collective Beauty without Irony (BWI) back in 2001, I didn’t yet know what impact the concept would have in the years to come- and maybe that’s a godo thing, as i like an organic step, by step approach big steps sometimes, but still… Three years later I founded NGO designers against AIDS (DAA) as an offshoot of BWI, with the idea that to make the world more beautiful, you can either add more beauty (BWI) or try to take away/prevent some of its ugliness(DAA).

The first campaigns of DAA were done almost completely with BWI artists and since then we have grown considerably: our first International HIV/AIDS Awareness Education Center (IHAEC) opens on December 1st (World AIDS Day) in Antwerp, Belgium with plans of a second cecnter in Los Angeles, our first book Designers against AIDS: The First Decade! is published this week by Ludion(www.ludion.be), since 4 years we do global campaigns with H&M called Fashion against AIDS… The list goes on and on. I felt that the time was right to launch the new Beauty without irony website in the same week that the book is being launched, as BWI is where it all began and the inspiration that pure beauty brings to people is essential in daily life: it lifts you spirits, makes you feel happy and grateful to be alive- and will hopefully also make you want to help other people who arent as well off as you are.

I love the idea of pop culture as a tool for social change and activism and I hope that we can achieve a lot more here and via other social media.

Please send us your best photos, videos, texts, music and ideas and let the BWI revolution continue!

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